Top 7 Artificial Intelligence trends to watch in 2024 - Internet Soft

Top 7 Artificial Intelligence Trends to Watch in 2024

Today, Nearly 35 percent of businesses use artificial intelligence (AI), and about 42 percent are searching for the possibilities it can offer for their company. We are (if considered as a company planning to go for AI technology) definitely in one of these two types. We are very much curious about how new AI developments can change how your business operates. One can think about how it connects to acquiring new clients. AI will be here for more time or in the long run. In 2030, The global market is expected to reach Trillion Dollars of AI business.

But AI has multiple uses and it is hard to find out which one is going to be the most beneficial for our business.

Here, this article explains by providing a list of the top seven AI trends you can expect to see in 2024. Let us explore every trend in detail below.

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1. Generative AI

Generative AI is not new. However, with the fast-growing popularity of tools such as ChatGPT, it’s certain to be a  good AI trend in 2024.

Generative AI is a major type of artificial intelligence technology that can be used to generate various types of content, from text, and images to audio files and multiple lines of code in many languages.

Content is produced based on a prompt presented by a user (for example, someone might prompt ChatGPT to deliver an outline for an article or a social media caption for a particular topic).

It will be a leading trend because Many generative AI applications are much more accessible and easy to use. The media hype about AI and generative AI tools will continue and help their further growth in 2024, for many businesses, with so many new Generative AI tools coming to help them on operational fronts with increasing speed for the processes. Some examples include chatbots for customer service or technical support, providing educational content in different languages, Creating social media captions and reports, etc.

7 Artificial Intelligence trends to watch in 2024 - Internet Soft

2. Multimodality

For the most part, regular AI models have centered around processing information from a single modality. Now, with the support of multimodal deep learning, it’s possible to train models to identify relationships between different modalities.

Now, an AI model can translate text into an image or an image into a video. This increase in applications explains why multimodality will be among the top AI trends in 2024.

Multimodality relies on various AI technologies, including Natural Language Processing, Computer vision technologies, Data mining technologies, and Speech Processing Technologies.

3. Personalization

Personalization is a strong tool for businesses in all industries. They range from finance to transportation, and it’s one of the major AI trends in 2024.

The more personalized a business can make its offerings, not to mention its marketing materials, sales pitches, and customer service processes, the easier it will be to connect with its target audience and increase conversions.

Nearly 72 percent of consumers say they will only engage with personalized messaging, and 80 percent of regular shoppers will shop with brands that provide personalized shopping experiences.

These statistics show that personalization will be the next top AI trend for 2024.

Artificial intelligence personalization uses machine learning (a subset of AI that permits computers to learn without being specifically programmed) to take in big quantities of data and then analyze it to produce valuable results(insights).

With this data, businesses can use algorithms to find data patterns and behaviors and predict client preferences, interests, client journeys, etc. This makes it one of the top AI trends in 2024.

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4. Automation

Manpower from multiple departments, for instance, from marketing to accounting to human resources, can use artificial intelligence to automate time-consuming processes.

AI in 2024 will support ‘smart working’ to the professionals, rather than hard working. Despite wasting time and resources on routine and repetitive tasks, team members will be getting some time-space, so that they can focus on core responsibilities (or real KRAs) that are purely human-required.

The following are some examples of how AI-powered automation can be useful in everyday business processes like Email and event monitoring, Report Generation, Order Entry, and File transfers.

5. Chatbots

They will also be the leading trend of AI in 2024. Not only will chatbots be more widespread in AI trends in 2024, but they’ll also become more complex. With the support of machine learning, natural language processing, and other types of artificial intelligence technologies, they will be excellent at responding to people’s queries, concerns, and complaints.

In the coming future, chatbots will deliver more detailed and relevant answers. They will also be able to imitate human conversation better, which means people will be less likely to differentiate between chatbot communication and communicating with an actual human. From 2024, AI chatbots will cover product ranges like Enterprise resource planning(ERP) and CRM software.

It will also help in Sales leads generation and analysis of leads. AI chatbot will give a clear-cut idea to the Salespeople whether the lead is qualified or not. Chatbot on the company website will help with more traffic with relevant data, as well as lead generation quality.

6. AI-Driven Analytics

AI-driven analytics is another most likely top AI trend in 2024. Traditional data analytics includes identifying patterns and collecting relevant insights from raw data. With AI-powered tools and technologies, including machine learning algorithms, data analysts can rapidly process more data and pick up on patterns and insights early. AI will not finish up the data analysts’ jobs, but it will boost them for efficient work.

AI-Driven Analytics Applications include Forecasting Demand, Predictive Maintenance, and Business Monitoring for brighter, high-ending results.

7. AI-Powered Security Systems

This last AI trend in 2024 is an increase in the number of organizations using AI (artificial intelligence) in their security protocols.

AI-powered security systems are mostly beneficial when it comes to knowing cyber threats. It’s not surprising that in 2024, After all, AI trends can allow for more efficiency and accuracy while also cutting down overhead costs. AI-powered tools can also help security teams do their jobs more effectively and extend their time space to address tasks that require a human perspective.

A Gartner report even predicts that, by next year, at least 50 percent of organizations will use an AI-driven security operations center (SOC) to detect cyberattacks and resolve them faster.

Companies can incorporate artificial intelligence into their security protocols in numerous ways, including Malware detection and phishing detection, Endpoint security.


One can check and find the most suitable top 7 AI trends for getting benefits for the business. A Gartner report predicts that, by 2024, at least 50 percent of enterprises will set up or implement an AI-driven security operations center (SOC) to identify cyberattacks and their fast resolution. 

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