Sr. SEO
Responsibilities:
- Understand a company's online presence and current marketing performance
- create and implement a content strategy that will maximize brand visibility, by increasing organic and paid search traffic to a website and encouraging users to engage and take positive action
- carry out keyword research and analysis to identify valuable search terms and trends relating to your client or employer's business
- employ, monitor and maintain keyword strategies (based on keyword research findings) to ensure optimal content ranking
- collaborate with any social and content colleagues/teams over content optimisation - drawing on user intent research to inform content strategies and to develop appropriate content
- carry out a range of SEO activities to improve a website's performance, in accordance with the content strategy - using tools and optimisation methods, such as Google Analytics, web analytics, strategic marketing, and search engine marketing (SEM), to improve organic search traffic and through paid advertising and utilising both organic and paid marketing methods
- conduct competitor analysis and monitor competitors' SEO strategies to identify ways to improve your clients' position in the marketplace
- continually monitor and refine SEO performance strategies
- look at KPIs (key performance indicators) such as organic traffic, search engine results page (SERP) rankings, brand vs non-brand keyword clicks and SEO leads - and present findings in a clear and relatable way
- conduct technical and on-page audits, checking for necessary URL structure changes, fixing broken links, correcting heading hierarchies, adding missing metadata, etc.
- write original content for webpages - tailored for the target audience
- provide SEO advice and support to clients, signposting or actioning as necessary
- employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
- develop and integrate content marketing strategies
- monitor search engine algorithms to keep up to date with changes.
Role: Sr. SEO
Experience: 4 Years Experience
Position Open: 2
Job Location: Pune
Mode: Work from office
Bond: No
Skills:
- A genuine interest in SEO and/or digital marketing
- evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
- an ongoing commitment to keeping your technical skills and knowledge up to date
- an inquisitive mind which drives you to understand Google's evolving algorithms and predict what changes might be coming
- a good understanding of search engines and ranking factors
- an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
- a good understanding of PR and how to get the right messages out there
- an understanding of how customers search, where they search and why they purchase something online
- a good understanding of the wider marketing context
- strong analytical skills for understanding ranking algorithms
- excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation
- an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
- proficiency in Microsoft Office and an excellent knowledge of Excel
- an ability to work collaboratively on team projects or campaigns
- A positive attitude and resilience to maintain good working relationships with clients
- some experience and knowledge of web hosting.
Perks and Benefits:
- 5-Days a week
- Recruitment referral bonus policy
- Training and Development: Certifications
- Good Infrastructure
- Flexible working culture
